Steve on The Creative Forum started an interesting discussion about popular ad icons. He referred to AdAge.com’s report that listed the Gecko and Juan Valdez as the two most popular ad icons of 2005.
Just like Steve, I was very surprised by the number two selection Juan Valdez. I knew who he was and remember the […]

Today I was brought a job from the production floor that needed to have cyan eliminated from part of the logo. This was required so that the logo didn’t look so muddy and dark. The client had requested that the yellow in the logo stand out.
This is how I was able to eliminate the cyan […]