Brand recognition is a huge part of a companies identity. A lot of times we don’t even realize how strongly the brand is until we are put to the test to see if we actually recognize an image, sound or tag line.

Recently somebody posted a really good test on brand recognition over on the new Designer Today Forum. The test is found on the CramerSweeney website. According to the website…

“CramerSweeney is redefining “full service”, as the only company in the world comprised of an ad agency, an instructional design company, a public/media relations company, an interactive/multimedia firm, and a branding firm.”

The CramerSweeney Smart Marketing IQ Test consists of 20 questions from 4 brand intelligence areas. Icon identification, tagline memorization, mascot identifiation and audible recognition. The test is quick, fun and really well done.

I had a little trouble with the audible recognition part and I think that has something to do with the fact that I am a much more visual person. I think designers tend to be.

My score was 14 out of 20. Give the test a try and let me know how you did in the comments. Also let me know if you are in the design field or not. I am curious how much more brand sensitive designers are compared to non-designers. Good luck!

CramerSweeney Smart Marketing IQ Test

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This entry was posted on Thursday, April 10th, 2008 at 10:33 am and is filed under Graphic Design, Logos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.