I wrote a post over on a sister blog, The Whine Cooler, about dynamic logos. They can be a real interesting addition to your brand but you have to make sure it still conveys the message you want.

Over the weekend I was browsing the internet for articles on Branding and Identity Design when I stumbled upon a great article from back in February. The article talks about how dynamic and changeable logos appear to be a bit of a trend in today’s corporate struggle to be noticed. Alice Rawsthorn talks specifically about Google and the fun way they have used their logo to mark holidays, anniversaries, birthdays and other special calendar events. If you have been hiding in a hole for the last 8 years and are not sure what I mean, you can see them at Google’s Holiday Logos site.

Google is a great example of how a dynamic logo can draw some pretty spectacular attention. As the article states, this tends to go against the conventional thinking…

continue reading on The Whine Cooler

This entry was posted on Monday, April 30th, 2007 at 5:47 pm and is filed under Printing, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.