Originally Written for Designer Today…

Designers, business owners and even individuals not associated with the world of design itself, have come to see the evolution of many well known identities. Jeff Fisher’s 2nd book, Identity Crisis, tackles this ever changing world of business identity design. As an identity designer himself, Jeff has a wealth of knowledge […]

I currently work as head of a prepress and digital label printing department. Digital printing can be an expensive business, with some pretty hefty up front costs. However I have found over the last year that it is the printer consumables, such as toner cartridges that can really eat into the companies profits. The […]

Brand recognition is a huge part of a companies identity. A lot of times we don’t even realize how strongly the brand is until we are put to the test to see if we actually recognize an image, sound or tag line.
Recently somebody posted a really good test on brand recognition over on the new […]