Freelance: Doesn’t mean it’s free!
An award winning logo designer that I love to follow has a series of saying he calls Jeffisms. Jeff Fisher of Jeff Fisher Logomotives had this to say about the term “freelance”…
Jeffism #3
“‘Freelance’ is a nasty little word. It seems to imply an individual doesn’t have a ‘real’ job, can’t get a job, isn’t truly professional in their field, and is willing to work for ‘free.’” - Jeff Fisher
I think that this is very true and awhile ago I changed my own vocabulary. I no longer say I am a freelance designer. I now say I am a professional graphic designer. There is definitely a difference in the reactions of friends, family and potential clients.
Also, one last thing… Happy 50th Birthday Jeff!! You definitely celebrated it in true Jeff Fisher style.
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June 7th, 2006 at 4:07 pm
This is an ongoing issue for ‘freelancers’, I think saying your a professional graphic designer is a good way to shed the freelancer persona. That’s why I think a designer is better off having a full identity and operating as a small business. Working as if your a studio will bring more credibility to your work.