It appears that Monopoly, which was designed back during the depression, has decided to update its game tokens. Personally, I think it’s about time. I laughed at what some of them are. A Motorola flip cell phone, a mug of Starbucks coffee, a jet plane and McDonalds french-fries. The McDonalds one doesn’t surprise me in the least after Monopoly’s partnership with McDonalds for many years. Supposedly there were no deals struck with the specific companies that the tokens represent but I am not so sure if I believe that. After all, isn’t one of the biggest marketing ploys “product placement”?

You can find out more about these new tokens at Monopoly’s website. The name of the new game is Monopoly Here and Now edition. According to the website not only are their new icons but there are 22 new properties.

Is there a specific item that you think should have been made into a token for Monopoly?

This entry was posted on Monday, September 18th, 2006 at 6:25 pm and is filed under Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.