Has anyone else noticed the high number of times that the word “design” is being used these days?

The first incident that comes to mind is Target’s design campaign. I actually like the way they did this campaign. I just have one issue with it. The tag line of “Great Design is Simple.” I understand what it truly means but I sure hope the public doesn’t take that as meaning what we do is “simple.” That sure wouldn’t help us any, now would it?

The ad that actually prompted me to ask this question was the new one from Infiniti for the FX. It ends with the tag line “The Infiniti FX. Brave. By Design.” I saw it today while I was watching the news. The tag line stuck with me but maybe that’s just because I am a designer.

I promised that I wouldn’t be so oblivious to the world as I once was. It might just be me being completely the opposite now but I just found it strange that yet again the word “design” was being used. Could this help people better understand us? Maybe if design is more respected it will help propell us into a better light. I sure hope so.

This entry was posted on Wednesday, March 8th, 2006 at 8:23 pm and is filed under Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.